Mrs Justina Marigold Assan, Central Regional Minister (in african wear) and Nana Boadiwaa Oppong, Managing Director of A.T.COOKE FRUITS with some staff of the Factory in shot

In order to advance its One District One Factory (1D1F) project and bring down the high unemployment rate, the Ghanaian government has been asked to make use of the country’s abundant human-intensive labor and domestically generated capital-intensive labor.

Mr. Ambrose Thompson Cooke, the chief executive officer of A.T. Cooke Fruits, who pushed the government to make such a choice, suggested that it would be wise if the government considered capitalizing on that to promote its 1D1F project given how plentiful and reasonably priced human-intensive labor is in the country.

Production process

He argued that Ghanaian officials were mindlessly imitating Western nations that had a shortage of cheap labor and used capital-intensive labor to supplement that, while Ghana, which had plenty of cheap labor, was likewise importing and investing in capital-intensive labour

“Since their human-intensive labor is more expensive and even more scarce, Western countries employ more capital-intensive labor. However, given our country’s high unemployment rate, we shouldn’t mimic them by buying big, expensive equipment when we can instead boost productivity using locally built, inexpensive machinery and our cheap, labor-intensive human resources.”

We can attest to the fact that prior investments in such massive machinery have been ineffective due to their high maintenance costs, so even with the 1D1F, the government can take advantage of the many available human resources and use them to develop the factories rather than making those machinery investments.

When the Central Regional Minister Justina Marigold Assan and her team visited the recently opened A. T. COOKE Fruits, a facility that produces juice, to learn more about the factory’s activities, he made the remark.

In his interactions with the Minister, Mr. Cooke pleaded with her and pertinent parties to put together a strategy that would allow the government and its 1D1F project implementation agency to collaborate with regional producers to produce straightforward machines that would be suitable for some of the factories covered by the 1D1F initiative.”

Since labour in Ghana is cheap, I will make a plea to the government and its 1D1F initiative implementers to think about collaborating with these local manufacturers so they can produce simple machines for our local factories and then we can use our human resources to supplement the efforts. By doing this, we will be able to cut down on unemployment while also saving money what we would have otherwise  spent on the upkeep of such sophisticated machinery.”

The Regional Minister applauded the initiative and said it was “commendable and overwhelming for one individual to take it upon himself to help the government lower the unemployment rate by constructing a business in the Metropolis.” The Regional Minister was pleased that the factory had been established.

She emphasized that her organization was prepared to give the manufacturing the conducive environment it needed to flourish because she has the goal of making the Region a thriving commercial hub.

She emphasized the significance of other indigenous people imitating this act and supporting the government’s initiatives to fight unemployment.

“Steps are being made to ensure that the unemployment rate is reduced, the Central Region becomes a thriving centre for corporate investment.

 

ABOUT A.T.COOKE FRUITS

It is a juice manufacturing company that has started in Cape Coast to address the high rate of unemployment in the Metropolis and the Central Region as a whole and produces refined akpeteshie and natural pineapple juice.

To help with its operations, the firm plans to hire over a thousand direct and indirect workers.

Currently, a mini factory has opened and begun operations in Pedu, while the proprietors have purchased a 26-acre plot of land in Nyamoransa to house its major facility, which will begin operations in March next year.

“The company plans to employ over 500 workers to run 12 lines of production and four times this number when it moves to its main factory at Nyamoransa and in the case of the refined akpeteshie, the company plans to employ over one thousand workers and five times the number in indirect labour.”

 

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By Edith Mensah

Edith Mensah is a trained journalist who believes in delivering up to the mark contents and has utmost regard for ethical standards. Kindly get in touch via email- [email protected] +233202152290